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Nike spent years and millions trying to own the sub 2-hour marathon conversation with their award-winning Breaking2 campaign. Today, for the first time ever, two men crossed the finish line in London in under two hours, both wearing adidas. In…

Mizuno Corporation just signed Freddie Gibbs as an ambassador 🐰 The obvious take is that it’s too little, too late. The dad shoe cycle peaked three years ago. New Balance, ASICS, and HOKA are already lapping each other in lifestyle.…